OLIVE OIL CULTURE

At a time of great difficulty for the country, it is essential to support and relaunch food and environmental education projects that can increasingly spread the culture of extra virgin olive oil. The Santagata company – which has always been committed to promoting the culture of olive oil – in recent years has carried out numerous projects dedicated to the younger generations.

The company regularly organizes tasting and in-depth analysis sessions during conferences, public initiatives and events dedicated to schools. Last year, it organized and supported the first national culinary research competition “Recipes EVO” reserved for Italian hotel institutes. “Today’s students will be the operators of the future and for this reason they are the ideal people to pass on the importance of oil as a noble and ancient product” – says Cristina Santagata, CEO of the group. In addition to activities for children and elementary schools to make the production chain and the benefits of olive oil known.

Not least the campaign “Extra virgin olive oil is a healthy and natural product. Have a snack with bread and oil!” accompanied by a nice illustration that launched the company’s communication actions for the #iorestoacasa campaign.