Compared to the whole communication selected through the semantic search engine Monitoring Emotion which concerns extra virgin olive oil, the one in English is worth about one third compared to the one in Italian.
From Switzerland to Borneo through the United States, in the communication in English, contents concerning health prevails (45% against 41% in Italy) while in Italy there are higher values on other contents and in particular those concerning beauty and body care (18% against 14% in the messages in English).
The amount of communication is higher than the average around mid-January. The reasons are due to a series of articles about the Mediterranean diet and also to the communication of a producer “100% California extravirgin olive oil” that won a quality award taken from several sites.
Interesting is the news “extra virgin olive oil the new trendy gift for this holiday season jn the US” that pushes the promotion of Spanish olive oil as a Christmas gift for Americans. From a simply quantitative point of view it seems that the Spanish olive oil for number of mentions follows quite closely the Italian one.
This text is based on information collected thanks to the semantic analysis platform Monitoring Emotion, set up in Italian and English, to analyze all available sources, national and international (social media, web, blogs, online newspapers, print media, radio and TV digitized) on the topic of extra virgin olive oil (Words-Monitoring Emotion data).